The idea of Photowall was born in 2006 when brothers Niklas and Charlie Johansson realized that the selection of personalized wall art on the market was relatively limited. With their technical background and a strong interest in design, they decided to try something new—printing wallpaper digitally. Without any previous printing experience, the brothers bought their very first digital printing press in 2006—and Photowall was born! A company focused on quality, creative design and custom-made products. Photowall is now an established company with its own factory and offices in Skarpnäck near Stockholm, Sweden. From the very beginning, it has been driven by the desire to create and constantly test new ideas.